Crabtree-But-Not-Evelyn and the Demise of the British “Purveyor of Quality” Name Eric La Brecque September 8, 2022 At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as
Against Naming Contests Eric La Brecque March 6, 2021 Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new
Naming Made Easy Eric La Brecque March 6, 2019 So easy, in fact, anyone can do it. (Except that a growing number of the names you generate will already