Our New Name: Will I Know It When I See It?
Eric La Brecque
October 15, 2022
We get asked this question often. The short answer is, “Yes.” If you’re satisfied by that, great. If not, read
We get asked this question often. The short answer is, “Yes.” If you’re satisfied by that, great. If not, read
A list of finalist name candidates we presented to a client this earlier week included one that combines a word
It might be the biggest letdown in naming: You’ve got your heart set on a particular name candidate only to
Successful naming involves much more than creativity and rigor. Psychology also plays an essential role. With that in mind, we’ve