Our New Name: Will I Know It When I See It?
Eric La Brecque
October 15, 2022
We get asked this question often. The short answer is, “Yes.” If you’re satisfied by that, great. If not, read
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We get asked this question often. The short answer is, “Yes.” If you’re satisfied by that, great. If not, read
A list of finalist name candidates we presented to a client this earlier week included one that combines a word
It might be the biggest letdown in naming: You’ve got your heart set on a particular name candidate only to
Successful naming involves much more than creativity and rigor. Psychology also plays an essential role. With that in mind, we’ve