From Twitter to X: My Take

Yes, the Twitter logo was iconic. Many have expressed fondness, nostalgia even, for its tweetness.  If the company’s ultimate goal

Punning in Pompeii

On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in

What’s in a Naming?

Naming is difficult. Explaining the naming process? Even more so. People tend to think that naming is easy. After all,