NIY: Name It With Numerals

A list of finalist name candidates we presented to a client this earlier week included one that combines a word

Meta-morphosing Facebook

The elephant in the room with the Facebook-to-Meta move is, obviously, the timing. The announcement comes off as an effort

Against Naming Contests

Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new

Five Naming Pitfalls to Avoid

Successful naming involves much more than creativity and rigor. Psychology also plays an essential role. With that in mind, we’ve