Against Naming Contests
Eric La Brecque
March 6, 2021
Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new
Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new
It might be the biggest letdown in naming: You’ve got your heart set on a particular name candidate only to
Successful naming involves much more than creativity and rigor. Psychology also plays an essential role. With that in mind, we’ve
So easy, in fact, anyone can do it. (Except that a growing number of the names you generate will already
On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in
Maybe you should. It comes down to this: If you want to innovate, you need to learn how to sleep.
Naming is difficult. Explaining the naming process? Even more so. People tend to think that naming is easy. After all,
A few days ago, a former senior Apple engineer told me the name “iPad” was widely disliked at first within