NIY: Name It With Numerals
Eric La Brecque
September 13, 2022
A list of finalist name candidates we presented to a client this earlier week included one that combines a word
A list of finalist name candidates we presented to a client this earlier week included one that combines a word
At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as
The elephant in the room with the Facebook-to-Meta move is, obviously, the timing. The announcement comes off as an effort
Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new
It might be the biggest letdown in naming: You’ve got your heart set on a particular name candidate only to
Successful naming involves much more than creativity and rigor. Psychology also plays an essential role. With that in mind, we’ve
So easy, in fact, anyone can do it. (Except that a growing number of the names you generate will already
On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in
Maybe you should. It comes down to this: If you want to innovate, you need to learn how to sleep.
Naming is difficult. Explaining the naming process? Even more so. People tend to think that naming is easy. After all,