Name Calling

It might be the biggest letdown in naming: You’ve got your heart set on a particular name candidate only to

Successful naming involves much more than creativity and rigor. Psychology also plays an essential role. With that in mind, we’ve

So easy, in fact, anyone can do it. (Except that a growing number of the names you generate will already

On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in

Maybe you should. It comes down to this: If you want to innovate, you need to learn how to sleep.

Naming is difficult. Explaining the naming process? Even more so. People tend to think that naming is easy. After all,

A few days ago, a former senior Apple engineer told me the name “iPad” was widely disliked at first within