In launching her Northern California-based brand marketing agency, Marissa La Brecque was clear about the attitude she wanted her agency’s
Headquartered in Mexico City, Alójica is a real estate investment management company focused on lodging real estate opportunities in Mexico
AMI, the world’s largest firmware company, now fields its Hardware-Root-of-Trust (HRoT) solutions under the Tektagon™ family name. Alphanameric, the dedicated
We get asked this question often. The short answer is, “Yes.” If you’re satisfied by that, great. If not, read
A list of finalist name candidates we presented to a client this earlier week included one that combines a word
At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as
The elephant in the room with the Facebook-to-Meta move is, obviously, the timing. The announcement comes off as an effort
Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new
It might be the biggest letdown in naming: You’ve got your heart set on a particular name candidate only to
Successful naming involves much more than creativity and rigor. Psychology also plays an essential role. With that in mind, we’ve
