From Twitter to X: My Take Eric La Brecque September 11, 2023 Yes, the Twitter logo was iconic. Many have expressed fondness, nostalgia even, for its tweetness. If the company’s ultimate goal
Our New Name: Will I Know It When I See It? Eric La Brecque October 15, 2022 We get asked this question often. The short answer is, “Yes.” If you’re satisfied by that, great. If not, read
Against Naming Contests Eric La Brecque March 6, 2021 Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new