From Twitter to X: My Take
Eric La Brecque
September 11, 2023
Yes, the Twitter logo was iconic. Many have expressed fondness, nostalgia even, for its tweetness. If the company’s ultimate goal
Yes, the Twitter logo was iconic. Many have expressed fondness, nostalgia even, for its tweetness. If the company’s ultimate goal
In launching her Northern California-based brand marketing agency, Marissa La Brecque was clear about the attitude she wanted her agency’s
Headquartered in Mexico City, Alójica is a real estate investment management company focused on lodging real estate opportunities in Mexico
AMI, the world’s largest firmware company, now fields its Hardware-Root-of-Trust (HRoT) solutions under the Tektagon™ family name. Alphanameric, the dedicated
We get asked this question often. The short answer is, “Yes.” If you’re satisfied by that, great. If not, read
A list of finalist name candidates we presented to a client this earlier week included one that combines a word
At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as
The elephant in the room with the Facebook-to-Meta move is, obviously, the timing. The announcement comes off as an effort
Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new
It might be the biggest letdown in naming: You’ve got your heart set on a particular name candidate only to