From Twitter to X: My Take

Yes, the Twitter logo was iconic. Many have expressed fondness, nostalgia even, for its tweetness.  If the company’s ultimate goal

NIY: Name It With Numerals

A list of finalist name candidates we presented to a client this earlier week included one that combines a word

Against Naming Contests

Almost always a bad idea, at least in the B2B world: Holding a naming contest with staff for a new