Where They Were
Hyperflore is a boutique consulting firm offering brand strategy and multimedia services chiefly for woman-owned businesses across a variety of consumer categories. Prior to committing to a new name, the company’s name was synonymous with its founder’s.
What They Needed
With a new name, the company could complete its evolution from a freelance business to a multi-service, multi-person agency.
Name
The Hyperflore brand name is a compound of two elements: hyper conveying power and dynamism, and flore, evoking nature and adding a gentler and more welcoming note. The fluid, yin-yang quality of the name carries over into the company’s logo and visual identity.